Infomercial Scams: As seen on TV, baby

Dual Action Cleanse, Part I: The Product

Posted in Dietary Supplement, Dual Action Cleanse by admin on August 15th, 2007.

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This is the first installment of a three-part series on Dual Action Cleanse.  Part I will analyze Dual Action Cleanse, providing insight into the claims and effectiveness of Dual Action Cleanse. 

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Dual Action Cleanse is a colon cleanser developed by Klee Irwin that’s marketed to people who feel bloated and/or clogged.  The fancy ”Dual Action” qualifier means nothing more than there are two seperate formulas packaged together that you have to take. 

The first is the Colon Clear formula, which contains a “proprietary blend of 22 fibers and herbs to enhance peristaltic action and support your digestive function (promoting 2-3 bowel movements per day). This natural action tones and cleanses the colon while eliminating unnecessary toxic build-up.”  The second is the Total Body Purifier formula, which “contains 33 powerful cleansing herbs that target 15 specific body parts. Among these powerful herbs are Milk Thistle to support the liver, Red Clover and Beet Root to purify your blood, Hawthorne Berry to enhance blood flow, Licorice to support digestion of other herbs, along with 24 other nutrients to stimulate cleansing.”

Klee Irwin talks about his 4 year old daughter –

It’s important to note that one of the active ingrediants in the Colon Clear formula is Cascara Sagrada bark (rhamnus purshiana) in a powdered form. On June 19, 1998, the FDA “reclassified the stimulant laxative ingredient [...] cascara sagrada (including casanthranol, cascara fluidextract aromatic, cascara sagrada bark, cascara sagrada extract, and cascara sagrada fluidextract) [...] from category I (monograph) to category III (more data needed).”  Their major concern at the time was the potential carcinogenicity/toxicity of Cascara Sagrada.  And in 2002, the FDA issued a final ruling, determining “that the stimulant laxative ingredient [...] cascara sagrada (including casanthranol, cascara fluidextract aromatic, cascara sagrada bark, cascara sagrada extract, and cascara sagrada fluidextract) should be deemed not generally recognized as safe and effective for OTC use.”  But because DAC is NOT a drug, but rather a “dietary-supplement,” the FDA’s ruling doesn’t apply.

ChiroFind has a great summary of the health risks of taking Cascara Sagrada: “Prolonged use of cascara sagrada may result in a variety of side-effects, including spastic colon, heart arrythmias, nepropathy and edema. Long-term use can lead to loss of electrolytes, particularly potassium ions. Conditions such as hematuria, muscle weakness and albuminuria may result from long-term cascara use. In addition, cascara may interact negatively with a number of pharmaceuticals, including thiazide diuretics, corticoadrenal steroids, antiarrythmics, digitalis and indomethacin. Cascara sagrada should not be taken by patients with intestinal obstructions, colitis, Crohn’s disease, appendicitis or unknown abdominal pain. It should not be administered to children under the age of 12.”

And although the instructions are to take it “every other month,” and that it’s “not intended for long term use,” taking Dual Action Cleanse for one-month is long enough to pose health risks.  Medical professionals warn against taking Cascara Sagrada for more than 7 days, because “excessive use of Cascara Sagrada can cause your colon to become dependent on it’s use, and you will only be able to have a bowel movement with the assistance of some form of laxative.”

Check out these pictures which lists all of the ingrediants of DAC (incl. Colon Clear and the Total Body Purifier):

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It’s interesting to note how many of the ingrediants are common to BOTH formulas.  Both the Colon Clear and the Total Body Purifier contain: Alfalfa powder (leaf), Fennel powder (seed), Peppermint powder (leaf), Red Raspberry powder (leaf), Ginger powder (root), Slippery Elm powder (bark), and Beet powder (root), which amounts to 7 herbs and fibers that are recycled between the two formulas.

Klee Irwin talks to Gary –

Once you open up your package of Dual Action Cleanse, you’ll see a “message from Klee,” chock-full of grammatical errors, that essentially solicits you to buy MORE stuff that Klee deems “necessary” to achieve the most healthy digestive system possible.  Check it out:

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Furthermore, there’s an FAQ section on the back, that not only tries to sell Klee’s “Maximizer” kit by making it seem absolutely necessary, but also provides some information that’s inconsistent with the official DAC website.  Check it out:

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Specifically, the FAQ that comes with Dual Action Cleanse states that “Dual-Action Cleanse is not intended for use by anyone under 14.”  On the website, it states that “Dual-Action Cleanse and the Maximizer Kit is not recommended for children under the age of 18.”  It bothers me that Cellular Research, the company that makes DAC, can overlook both factual inconsistencies, as well as the numerous grammatical issues that plague its pamphlets.

Finally, on the end of the pamplet is a plea to subscribe to Klee’s newsletter (read: spam list), at a website that no longer exists:

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The Bottom Line
Dual Action Cleanse contains a lot of herbs that are natural laxatives and stimulants (including the dangerous Cascara Sagrada), which means that while DAC may provide temporal relief by inducing peristaltic action, in the long-run, it will probably create dependency and exacerbate whatever problem you’re having.  Furthermore, Dual Action Cleanse comes in tablet form, which is more difficult to digest than gel-capsules or powder that you mix in a drink, so it’s not as effective as it should be.  Lastly, the grammatical errors and inconsistencies between the official DAC website and the pamphlet don’t reassure me at all that this is a product worth buying.

This entry was posted on Wednesday, August 15th, 2007 at 1:27 am and is tagged with stimulant laxative, klee irwin, cascara sagrada bark, hawthorne berry, beet root, colon cleanser, milk thistle, casanthranol, red clover, target, digestive function, ingrediants, category iii, dual action, proprietary blend, bowel movements, first installment, licorice, monograph, blood flow. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.

45 Responses to “Dual Action Cleanse, Part I: The Product”

  1. Tina says:

    This company is a total scam. Not only are their products questionable in qualitity, but they pull a bait and switch.
    I ordered a free trial and wound up being billed 129.00 after 30 days! They gave me the run around at the customer service center and never was a supervisor available.
    They are not a part the BBB, I checked all of their company names.

    Proceed with caution, it’s an infomercial, telemarketing scam!

    • Jim C says:

      When you are to get a colonoscopy, a procedure that requires a clean system, you will use cheap, OTC products like Citrate of Magnesia. If you truly believe that flushing your colon will help, you can do it for about $2.

    • Donna says:

      I bought this same set at walmart for about $23.00. What site did you go to?

      • charntae says:

        I also got this product from Walmart for $19.99 , I took it last year it truly worked for me I felt lighter and not bloated it actually started working the next day I also told my co-workers bout it..I’ve recently started using it again…I highly recommend it…. C.Douglas

  2. Tina says:

    Not only are their products questionable, but htye pull a bait and switch. I ordered a free trial and wound up billed for 129.00 after 30 days!

    They are not a part of the BBB, I checked al of their business names.

    Proceed with caution, they are an infomercial, telemarketing scam!

  3. Denise Long says:

    This product is a total scam and their customer service department is deplorable. Not only is there no supervisor around, but they’ll hang up on you. The pamphlet doesn’t give any kind of useful instructions…they just want you to buy more.

    Thumbs way down for Dual Action Colon Cleanse.

  4. Mr Detox says:

    Yep – this company certainly sounds dodgy.

    However, I don’t agree that because the FDA downgraded Cascara that it is necessarily dangerous. I know of thousands of people who have used cascara with no reported deleterious effects.

    Try saying that for the majority of drugs.

    Which is to say that the reaction to reports of potential harm should be proportionate.

  5. Alan Swinney says:

    You can just look at that guy and tell that he is fixing to take you for a ride. He just looks shady.

  6. Graffic Lyrix says:

    This guy is a “Butt-Munger” Totally obcessed with the GIRTH of Turds and multiple daily dumps.

    He’s A Totally Sick BUTT LOVER!!

    And

    . Of course its a SCAM!

    ALL INFO-mercials Are SCAMS!!!

  7. brandi hughes says:

    I actually bought a 90 day supply from walgreens and after a week of taking it I have lost 10 pounds. I have had bowel troubles and this is working for me. I understand that the herbs are laxatives and that was the whole point. It it makes me go to the bathroom it is worth it!!! I also feel lighter and my stomach isnt as protruding and hard like it was.

    • angela says:

      For the first time in 10 years i care about my body and what i put into it thats due to dual action cleanse i paid 30.00 for it at walmart so if it is a scam i dont care i lost 10 lbs and it motivates me so i dont care as long as there are no major side effects

      • Leigh says:

        Hey I love this product as well I did see that it was at H.E.B. and Walmart; did it work just like what you order over the phone. I like that walmart sells it for 23.00 rather then pay 54.00..

  8. teresa says:

    I have been using this product for at least a year. I really like it. I ordered it from the website but then I saw it in Sam’s club for a lower price, I also didnt like the idea of the whole automatic shipping. So I called and the salesperson was very nice and canceled me with no problem. So I have been purchasing it when ever I feel I need it.

    It has been working for me with no side effects. I really do feel better and lighter have lost about 5 lbs.

    • Donna says:

      Please reply back, if you get this…but after taking this product, I had a boil-like bump to rise up on my left hand. I have never had this to happen to me, & I’m almost 40 yrs of age. It’s mostly gone now, but I still dont know what that was. It had no puss, but was really sore for a few days, then as I used cocoa butter on it each night, and other things I did…it began to go down. Its still there a lil, but was just wondering could this DUAL ACTION have been the cause?

  9. Paul says:

    This is a good review of what you are getting…

    http://skeptoid.com/episodes/4083

  10. Corgihound says:

    Just chant the following incantation as you perform very own “Cleansorcism” on yourself:

    “The power of Klee Chappells you!”

    “The power of Klee Chappells you!”

    “The power of Klee Chappells you!”

    (Unfortunately, this ritual hasn’t worked on both Klee Irwin and (the so-called) Dr. James Chappell, who are, obviously, SO FULL OF ****…!)

  11. Margo says:

    Wow. Who is the least well-informed—the person who wrote this critique or the guy being critiqued. By the way, the writer of the critique misspelled a word also. The bottom line for me is that the indiscriminate combining of so many herbs is unnecessary and potentially harmful or neutralizing in the sum effect. And I don’t give a damn about what the FDA says about anything.

  12. Mark says:

    After following the program to the letter, I now have bladder/prostate problems. After the thied week I started passing a brown powder with strong cloudy urine that has irritated my urinary tract to the point that I have to seek medical attention. As far as the bowel cleaning, I noticed nothing impressive. STAY AWAY FROM THIS PRODUCT.

  13. j davis says:

    Just about all products and services advertised via infomercials are scam of some sort. Kevin Trudeau is a prime example of a criminal who pushes his fraudulent ‘products’ via infomercials. Personally I think the FCC and the FTC should shut down the whole infomercial ‘industry.’Stay away from any product advertised via infomercials.

    • Martha says:

      I used this product several years ago after being tired of being tired and overweight. The product worked wonders just using the two bottles in the package. They do suggest other products to take with it if you want to maximize results, but there is no need. My system became regular, I felt awesomely energized, and of course lost weight after my system started working like it should with the help of this product and I only purchased one time. As far as Kevin Trudeau, I am thankful we have such a caring human being advocating for us consumers. Why is someone who puts himself in the line of fire with all kinds of organizations in opening our eyes to hidden information be considered a fraud? You should be thankful, unless, of course, you are part of what he exposes.

      • DerricK says:

        I sincerely hope you were being sarcastic in your remarks Martha. Kevin T. should be considered a fraud because most of the stuff in his books is widely available for free elsewhere, not nearly as easy as he claims, or maybe you should also consider the fact that he has a criminal record, involving of all things… fraud.

        • charntae says:

          I don’t no if Kevin is a good caring person or not but I can honestly say the product works I use it off and on when needed for the past year I luv it

      • mike says:

        Kevin Trudeau is the biggest fraudster on TV! To say he is a caring human being, is got to be the best joke ever!

        Martha you need to take a real good look at this guy, and at yourself

        • Jason says:

          OMG really? Keven T looking out for us? Seriously? You know what we should do? We should find a way to get support, to go on air and debunk these people. I would so do it if I had the money. If I ever get rich I am going to do just that as a hobby.

          All the information is out there you just have to have the patience to look for it. I could point you to some websites, but I am afraid to tell you, you have to pay $29.95 trial offer plus $14.00 shipping and handling. The part I am not telling you is that I will charge you a monthly fee and send you even more information that has nothing to do with what I am selling roflmao XD

          • Andy F says:

            Kevin Trudeau “looking out for us”???!!!??? Are you completely OUT OF YOUR MIND??? I bought three of his books a couple years ago – weight loss cures ‘they’ dont want you to know about. I was simply stunned that after reading 2/3s of the book it included NOTHING but Trudeau whining endlessly about how the FDA treats ‘him’, although he sometimes masked that by saying ‘us’. Was there any weight loss cures in the book? NOT ONE SINGLE ONE OF THEM!!!

            I then had to read the other two books, his “natural cures” books and what did I find? Same thing – NOTHING!!! The books are merely Kevin Trudeau whining on about government this, and doctors that – he never ‘presents’ anything!

            Finally frustrated I called his customer service department to return this waste of publishing and wouldnt you know it, not only did they hassle me on the return – they tried to sell me more garbage!!! Finally I told them I was filing a complaint with the BBB and guess what… Bingo, they processed a full return and refund.

            After that, I did some further investigation – do you realize that Mr. Trudeau has a criminal record? Do you realize he is banned in certain states from doing business!

            Yeah, Kevin Trudeau is a piece of **** and any moron who thinks he has anything worth spit to offer is a moron themselves.

            But then, thats how these jerks like Klee Irwin and Kevin Trudeau get by – by soaking the morons. I refused to be one and forced a return and refund ONLY after they realized I was an attorney, not one to sit by idly.

            These guys should be locked up and forced to watch their own infomercial lying sessions FOR LIFE!

      • Yanick says:

        My guess is that Martha IS Kevin Trudeau disguised ;)

        • Jim C says:

          It is common practice for scammers to go onto sites like this, Amazon, etc. and post glowing statements about how wonderful the shady products are. They will use half a dozen names and email addresses. When I go to Amazon, for example, I read only the negative reviews. You cannot trust the very positive ones. I look to see if the messages are substantive or, to be fair to the company, simply slinging mud. Does the review contain specific facts? If so, I know the product is a scam. The chances that Martha is a pseudonym for Trudeau or a shill are very high.

  14. Dan says:

    I just recieved this product in the mail with a bill for $59.90 and I have no idea how it got ordered. There must be some kind of convoluted way they have of charging people for ordering it that is buried somewhere in an online order form. I’m going to track down where and how it was ordered and blow the whistle on them.

    I know there is only 30 days to return the product and luckily I am within that limit. I also found another online site that has an entry stating a person received it without ordering it and couldn’t get their money back. Here’s the link:

    http://www.publichealthforums.com/prodc-13-dual-action-cleanse-complaints.html

  15. amanda says:

    I ordered it and have been using it for 2 weeks, then suddenly my lower right abdomen began to hurt, especially after I ate. I googled about side effects. Im off of it now and feel so much better. Be careful. A week seemed fine. I actually thought it worked. Beyond a week is just too much.

  16. Jean says:

    I heard this infomercial on the radio this morning and am glad I searched the web and found this site.

    I had never had any “elimination” problems until taking pain killers and muscle relaxants after recent surgeries. Yes, MiraLAX was helpful, readily available, and cheap–recommended by a gastroenterologist about a year ago.

    However, even better, for me are the dairy products such as Dannon Activa yogurt with bifidus regularis (TM) and/or cottage cheese with something similar. When I used both, that was too much. Now I either just have the yogurt or have the yogurt with regular cottage cheese and a bit of some high fiber cereal. Very natural.

    Regarding Infomercials, that is how Bare Minerals makeup products got started and they are now an incredibly successful company with many huge cosmetic companies trying to compete with them. So, the point is to be wary and make wise, informed decisions and not to make 100% statements such as “all infomercials are scams.”

  17. n. webb says:

    I have been using this product for two-years now and have been EXTREMELY happy with it. I took a bottle to my physician who reviewed the contents — his reaction was that the Colon Cleanse was fine, but the Total Body Purifier was questionable. Personally, I was more interested in the Colon Cleanse anyway. I have very little peristolic movement. Having tried nearly everything to keep me regular (Colace, fiber supplements, teas, probiotics, etc.) this was the only thing that seemed to work WITHOUT side effects. No 2-3 BMs a day like the vendor claims(thank goodness) but pretty regularly 1x a day. No more rock-hard bloated abdomen (the rock hard would have been fine if it was muscle tone, but that was not the case!). I did end up losing several inches off my waist as a result of the “cleanse”. Anyway, I would suggest prospective users consult with their own doctor before taking ANYTHING that is a dietary supplement because all may interact with perscription/s you’re taking.

  18. Thurston says:

    While I appreciate a contrarian point of view, I disagree for the most part with much of your argument. Thanks anyway.
    I always find it comical when individuals criticize others for ‘poor grammar’ when they themselves are offenders. Look at your own content here. Your site is littered with spelling and grammar errors. Too funny!

  19. Quack says:

    Give the writer of the review a break, you grammar nazi. He’s doing the public a service. In any case, before anyone buys this and harms themselves…read here:

    http://www.quackwatch.com/01QuackeryRelatedTopics/gastro.html

    • Bruce says:

      Quackwatch.com is a self-serving site for Physicians. They berate anything that takes away from lining their own pockets.

      I bought a book from Amazon entitled “Better Vision without Glasses,” after reviewing all of the positive comments. My vision has indeed improved after buying this book, yet quackwatch.com has an article called “Eye-related Quackery,” that claims that the exercises in the book are not effective.

      Look at the cheers and jeers page (http://www.quackwatch.org/00AboutQuackwatch/comments.html)–far more jeers than cheers and for good reason.

  20. Bruce says:

    I was tempted to try this a few years ago as I was chronically constipated–but after some research I decided to try psyllium instead. The results were everything that DAC claimed to accomplish-only a lot less expensive.

    Incidentally, Cellular Research, LLC aka Dual Action Cleanse does have an “A” rating by the Better Business Bureau: http://www.la.bbb.org/Business-Report/Dual-Action-Cleanse-100007229

    • dot hope says:

      I just used it twice, and I had 2 BMs. I noticed the hard rock part of my tummy slimmed down! I feel a lot better. Just to be on the safe side, I will use it for a week and try to stop, see if it will continue, then i’ll go from there. But so far, it works with no bad side effects

  21. Felicia says:

    Hi, my name is Felicia im only 20 and i use to weigh 220 pounds. My mother in law bought me the 3 bottle package of this product at COSTCO and only spent $35!!! I was skeptical at first to try it and i put it off for quite some time, but when i finally decided to pop the bottles open and do as the directions told followed up with a decent diet and excercize plan…I LOVE ALMOST 30 POUNDS BY THE END OF THE FIRST 2 BOTTLES. I will be trying this product again… and i give it 10 thumbs up!

    • BeWise says:

      Felicia;

      I’m happy for your recent weight loss, but must ask you. Don’t you think with a sensable diet and exercise (minus the product) you would have naturally loss the weight?

      Don’t believe the hype……

  22. Hey guys says:

    If you use this BUY IT @ A STORE NOT THE TELEPHONE NUMBERS BUY IT WHERE YOU CAN SEE THE PHYSICAL PRODUCT

    Else

    System.out.println(“DO NOT USE!”)

    K Good luck btw exercise and natural **** FTW

  23. george chicras says:

    Does this product darken the colon? georgechicras@netscape.com

  24. Chicago locksmith says:

    I’m not sure where you are getting your info, but great topic. I needs to spend some time learning more or understanding more. Thanks for great information I was looking for this information for my mission.

  25. multivitamins for men says:

    I have been reading about this topic on a lot of different websites on the internet and I really like the way that you have gone about discussing it. Thanks for a good read.

  26. Michel says:

    I LOVE this product and NEVER had ANY problems with it AT ALL! I am about to buy more today! :)

  27. Mike says:

    if Oprah and Dr. Oz claim the product works then it must work. Dr. Oz is a huge proponent of colon cleansing products. He is an expert on the subject and I believe in he and Oprah.

  28. ladyskot says:

    My husband and I started this product a week ago. I typically have the opposite issue of constipation anyway, but we need to do a cleanse for a physician ordered program we are going to be one. Anyway, I am miserable and living in the bathroom. I’m told I have irritable bowel, so I’m in the bathroom all the time anyway. I don’t think it’s the fault of the product though, it’s doing what it aims to do. It just may not be right for my body. My husband, on the other hand, is doing great on it! He is having no problems and is feeling much better than usual.

    We are doing several rounds of cleanses at various periods of our medical program. My husband will certainly be using this product again, but I may need to try something else.

    My advice, look at products in light of your personal body, instead of the claims. I think this product is fine, but for me personally it will need to change.

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